The Salisbury Bank tagline was presented 10+ years ago in my first presentation to the Bank. In the traditional and conservative world of finance, I presented them with a single word that I felt represented all that they were and wished to be: enriching.
The definition of enriching: to make rich or richer; to make fuller, more meaningful or more rewarding.
Salisbury Bank enriches the lives of their customers, community, employees and their environment.
Consistency is important to a brand. The world of banking is evolving quickly. Customers want to know that they can expect the latest in e-banking technology but they also want to feel secure with their financial institution. Salisbury Bank has lived that brand promise every day for over ten years. Extra credit goes out to them for going along with the lower case “enriching” which represents Salisbury Bank on a more personal level.
It is my goal to help banks create awareness and spark interest across all media through websites, digital and print campaigns, social media, direct mail, billboards, newsletters, educational initiatives, and in-branch marketing materials.