Considering that most people don’t fully understand what credit unions are, a positioning statement needs to work as hard as this one does. Sikorsky Credit Union strives to be easy, simple and consistent to work with, to make its financial products, services and interactions simple to understand and use, and to provide exceptional service. This corporate mission lead me to one simply perfect word … invaluable: having great value that is impossible to calculate; priceless. And so the tagline of “Simply Invaluable” was created to mirror the Credit Union’s values and commitment. In communities with a heavy banking presence, along with a rapidly evolving industry, Sikorsky Credit Union has made a strong effort to raise its profile and broaden its appeal.
In communities with a heavy banking presence, evoking a message of commitment to community is my expertise. It is my goal to help a credit union create awareness, spark interest, and put a smile on the face of their audience across all media through websites, digital and print campaigns, social media, direct mail, billboards, newsletters, educational initiatives, and in-branch marketing materials.