Ten plus years ago, Salisbury Bank was a small, local bank with seven branches. Developing their brand personality under the platform of “enriching” set them apart from their competition and they took off from there with print and digital campaigns, direct marketing, radio, outdoor, and in-branch marketing materials. Cut to present day. Salisbury Bank has doubled their branch locations into three states and their assets have more than doubled. See what their success story looks like.
In 2013, long-time partner and friend, Diane Farrell, stepped in at Sikorsky Credit Union as Senior Vice President Marketing and Strategic Planning. She was looking to build awareness for the Credit Union as open to membership, and not an affiliate of Sikorsky Aircraft. In the course of just a few years, the success of Sikorsky Credit Union sky-rocketed. Check out the work that has contributed to this success story.